Case Study - Bringing a US Company to Europe

What are the opportunities in Europe?
How to effectively enter the market, grow both customer base and overall sales.

With Tech business leaders in mind, seeking to enter or expand their business in international markets, we are discussing the options to enter and expand in European markets, discussing key points such as market selection/prioritisation, gaining access to decision makers, sell direct or through partners, selecting and recruiting sales channel partners and more.

Tenego US Northeast hosted an online interactive webinar
"Case Study - Bringing a US Company to Europe"
hosted by Bill Norberg with Donagh Kiernan, Tenego CEO participating as a panellist.

Discover how Tenego's methodologies and services can assist you in bringing your company into the European market while minimizing risk and accelerating success assess, enable, support and manage partners to help you grow.

Use the form on this page to watch it now.

Donagh Kiernan
Founder & CEO of Tenego Partnering

Donagh formed Tenego Partnering in 2003 to focus on driving sales growth within technology companies. This focus draws on Donagh's expertise in defining, selling and delivering technology solutions, and builds on over 28 years of technology development, sales and business ownership, investment and management.

Bill Norberg
Tenego US Northeast

Bill Norberg is an experienced technology sales executive with an exemplary track record of driving sustained revenue growth and profitability. As a veteran of the industry, he has experience designing and executing winning, multi-channel sales strategies. As part of the early sales leadership team at Parametric Technology Corporation, he gained valuable International sales experience that he has brought to several other software ventures he has been a part of.

Hear and learn from Tenego's experience in working with many growing companies on:
opportunities in different European markets and sectors; how to prioritize different regions; how to gain access to decision makers; the trends and developments of Brexit; how to select sales channel partners; just to mention a few.

What You Will Learn?
● What are the opportunities in the markets?
● What is the current state of the major sectors in the region?
● What regions should you prioritise according to your sector focus?
● What developments around BREXIT should influence your decisions/plans?
● How should your company gain access to decision makers? Direct or Indirect/Sales Channels?
● How do you select the right sales channel partners for your business?

Who it is suitable for?
CEOs, Alliances Development, Channel Development and Senior Business Development staff of Software Companies or Cloud Based Solutions with existing partners or that want to have partners in the future.

Use the form on this page to watch it now.

Register and watch it now!

About Tenego:

Tenego provides international sales execution services for growing and established Technology Companies. Tenego's proven approach and expertise take responsibility for driving the company's sales revenues across multiple markets with direct sales outsourcing, channel development, channel management, lead generation services and sales management services.

About Tenego's work:


"Tenego are a key part of the growth of our business internationally. Tenego's strong expertise in partnering, sales organisation and process has clearly leveraged the value in C&R to what international partnering can bring. We have seen results within weeks."

Joe Skulski - CEO
Compliance & Risk