Partner Program Development for Scalable International Growth
"A Partner Program defines how partners fit into your business. It's much more than a few pages on your website!"
An effectively implemented Partner Program can accelerate your international growth, covering many different types of partners in all the terminologies; affiliate, introduction, referral, agent, reseller, value added reseller, Channel Partners, Implementers, OEM, White Label, distributors etc...
What should you expect from each partner type? How does each partner type integrate into your business across each function of your business?
Donagh formed Tenego Partnering in 2003 to focus on driving sales growth within technology companies. This focus draws on Donagh`s expertise in defining, selling and delivering technology solutions, and builds on over 20 years of technology development, sales and business ownership, investment and management.
Hear and learn from Tenego on how to; define your partner program, produce more effective partnerships and achieve better partner engagement.
What You Will Learn?
● The key components of a Partner Program ● Key Business Decisions for Partner Programs ● Different partner types; what you want and how they fit into your business ● Partner Tiers; Treat partners differently in line with the potential to your business ● Integrating with each business function: Marketing, Sales, Professional Services, Support, Product, Finance ● How to get started and build your Partner Program; Partner Recruitment, Partner On-boarding, Partner Management
Who it is suitable for?
CEOs, Alliances Development, Channel Development and Senior Business Development staff of Software Companies or Cloud Based Solutions with existing partners or that want to have partners in the future.
Tenego provides international sales execution services for growing and established Technology Companies. Tenego's proven approach and expertise take responsibility for driving the company's sales revenues across multiple markets with direct sales outsourcing, channel development, channel management, lead generation services and sales management services.
About Tenego's work:
"We have already, within a 6-month timeframe, realised benefits from engaging Tenego, and from the strategy put in place for identifying and acquiring new partners, both strategic and reseller."