Your Channel Evolution: Early Stage, Established and Beyond

Channels or Direct? - Your Partnering Readiness? - Growing Your Channels?

What are your business growth expectations and plans, how can Sales Channels help?
What are your expectations and your assumptions regarding sales channels?
Would like to validate your assumptions?

Thinking About or Starting in Partnering
● How do you decide if it's right for your business?
● Are you ready? What do you need to get started in partnering?

Established, Reviewing and Growing
● How will you take what you've built to date and develop for growth in many international markets?
● How are you phasing sales channels into your direct sales organisation?

Your channel partners are an extension of your company, how can you:

  • Align your channel with your internal organisation?

  • Implement standard support structures across all partner types and regions?

  • Standardise sales pipeline data management and reporting across all partners & partner managers?

  • Standardise and forecast through the channels?

  • Create and manage a progress rhythm with each partner and with your channel network?

  • Learn where and with which partners to invest to get the best return in the coming year?

Tenego hosted a FREE online interactive webinar
"Your Channel Evolution: Early Stage, Established and Beyond"
presented by Donagh Kiernan, Founder and CEO of Tenego

Tenego developed this webinar for Tech companies wanting to learn more about Channels and/or to develop further their current Channel strategy. We discussed areas from adoption of a sales channel strategy to how to build your functioning sales channel network internationally.

Use the form on this page to watch the webinar now!

Hear and learn from Tenego's experience in working with many growing companies in different markets on how to prioritize and select the most appropriate market, how to identify and select the correct partner to make your expansion a success.

What You Will Learn?

Thinking About or Starting in Partnering
● The factors to help you decide if Sales Channels can be effective for your business
● The factors in being Ready for Partnering
● The key assumptions in determining how fast your business can grow through Sales Channels

Established, Reviewing and Growing
● With proven partner types, what are your steps in developing your channel plans?
● Managing the 5 Step Transition; from total Direct Sales to mixed Direct and Partners
● Building Sales Channels as a Secondary Plan to Direct Sales
● Steps to proving sales channels with minimal resources

Who it is suitable for?

CEOs, Alliances Development, Channel Development and Senior Business Development staff of Software Companies or Cloud Based Solutions actively or planning on expanding internationally.

Donagh Kiernan
Founder & CEO of Tenego Partnering

Donagh formed Tenego Partnering in 2003 to focus on driving sales growth within technology companies. This focus draws on Donagh's expertise in defining, selling and delivering technology solutions, and builds on over 28 years of technology development, sales and business ownership, investment and management.

Use the form on this page watch the webinar now.

Articles related to this webinar

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About Tenego

Tenego provides international sales execution services for growing and established Technology Companies. Tenego's proven approach and expertise take responsibility for driving the company's sales revenues across multiple markets with direct sales outsourcing, channel development, channel management, lead generation services and sales management services.

About Tenego's Webinars

"I have been thoroughly enjoying Tenego's presentations. Very well done with useful, relevant and real content, and, for me, well-presented and on target with valuable information. You folks are amongst the few who "get it"."
Partner Business Development & Channel Strategy, USA

"Thank you for producing such a valuable presentation. I've been 20+ years managing and developing channels, in that time I don't think I've seen a presentation that was as insightful and comprehensive."
Global Alliances Partner Engagements, USA

About Tenego's work


"Tenego is helping Aptean exceed our international growth plans having secured strong knowledgeable partners across Europe providing us with a strong platform for growth.
Our new partners are an ideal fit for our product, in the niche area required in factory automation in food & beverage. Tenego have demonstrated their channel development expertise and methodologies in delivering for Aptean internationally. Based on our experience we would recommend Tenego for any global region."

Kathy Meader, - Director, Partner Operations
Aptean Inc