What is a Business Plan?
People complicate business plans.
A business plan is a profit and loss forecast and the exhaustive set of assumptions to meet or beat this forecast.
Every number in your spreadsheet has a great number of assumptions behind it.
What are the list of questions that Bill Gates, Richard Branson, Your Accountant, Your Enterprise Ireland Development Advisor, and others would ask?


Thats a great simplification and agreed that often BP do get very complicated and overly engineered (bit like IT
Lal