(10 Companies Only)

HPSU Skillnet will host a full day workshop on the Commercial Value of Partnering on Wednesday, 24th March 2010. In order to grow a technology business internationally, corporate partnerships are an essential element. These partnerships help broaden the company’s market access and grow revenues. Business managers/owners need to understand partnering strategies, how to identify partners, the dynamics of successful partner relationships and the varied types of partners that can operate in generating revenues for a business. These are all critical and vital to succeed in selling through corporate partnerships.

This workshop will provide participants with an overview of partnering as well as demonstrating the commercial added value of engaging in a partnering strategy. The workshop will also touch on some of the tools and methodologies to use when considering a partnering strategy.

Profile: Donagh is the founder and Managing Director of Maidsfield Associates, providing business development and partnering consultancy for globally focused technology companies. With almost twenty years in technology development, sales and business management Donagh has been operating his own businesses since 1994. Donagh’s first business, Vistech Software, was featured in Deloitte & Touche Ireland’s Technology FAST 50 for three consecutive years.

Target Participants: The programme is suitable for CEOs and Senior Managers of young or established hardware or software technology product, software-as-a-service and specialist service businesses. It is expected that participating companies are already selling their products or services in the market, whether domestically or internationally.
Programme Summary: The programme consists of a full day workshop and a follow-up 1-to-1 next day meeting (1.5 hours) with each participating company to assist in partnering strategies and implementation plans.

Session 1 Partnerships Fundamentals
Partnering Introduction and Stories, The Partnering Objective, Business Readiness to Partner, Partnering in a SaaS Business, Business Models and Pricing
Session 2 Partnering Strategy – Workshop
Partnering Objective Workshop, Selecting Your Partner Types – The Market Ecosystem Approach, Devising Your Market Ecosystem – Breakout Session, Reviewing the partner types in the Ecosystem
Session 3 Partner Management (a)
The Business Flow – Capabilities and Responsibilities, Partner Recruitment & Partner Fit, Partnering into new Industry Regions, Partnering into new Industry Sectors
Session 4 Partner Management (b)
Multi-Level Relationships, Management & Reporting, Agreements – Heads of Terms – Commercials, Mixing Models – Partner types and Direct Sales, Building your Partner Programme

TO BOOK: Please email Gert O’Rourke – gorourke@hpsuskillnet.com

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