Everything is Sales

No matter what you do, everyday we are all always faced with situations in which we have to get a message across.

In every discussion:
i) We have to understand the views on the audience we are addressing
ii) Start delivering our message from this point of view and
iii) Then demonstrate the value of what we’re suggesting with direct relevance to our audiences’ point of view
iv) And win over agreement and support

Is this not the same as:
i) Gather market research to develop a Market/User Requirements Specification
ii) Construct and deliver a customer relevant marketing/sales message to capture their attention
iii) in order to get the opportunity to demonstrate the full value of our offering with direct relevance to the customer
iv) in order to win a sale

This is true of all scenarios whether for individual or company driven goals, within small or large organisations or generally in society.

Everything is sales….www.everythingisales.com