StockByte: A fabulous story of the Market Leader Strategy
I thoroughly enjoyed Jerry Kennelly’s talk last night at the it@Cork Summer Event in Murphy’s Brewery.
In StockByte, Jerry established a clear vision and opportunity early on and went after it fabulously and whole heartily with great success. That is $135M worth of success when Jerry sold his companies last year.
With the vision at the very start and quickly establishing that they were ahead of the market, Stockbyte established themselves as market leaders and acted accordingly. StockByte were innovative on business model, marketing, delivery of their offering and collecting feedback from the market.
I really really liked:
1) how they marketed the ‘personality’ of the business to set them apart.
2) the constant objective to drive more streamlined scaleable business across the entire business
3) the fast response feedback loop to generate new product directions
4) the focus on high quality, high value and premium service at a relevant high margin price
5) the fast pace
6) the fun of it all, constant innovation coupled with constant business growth, there’s nothing better!
Well done Jerry.
This story and how Jerry delivers it should be bottled and used by Enterprise Ireland as one potential model in building an international successful business. BUT it’s definitely a lesson that it’s well achievable with the right mindset to start with.
I’m going back to work.
also see great write-up on the event at http://www.waveson.com/itcork-and-jerry-kennelly/trackback/
