I can only imagine that seduction is about being drawn into something and before you know it ….

this is a companion piece to the January Maidsfield Market Leader Newsletter “10 Step Sales Generation Process – Seductive Marketing Part 1″

Nobody likes the hard sell. If we’re pushed too much we withdraw. If you’re too focussed on your needs you may forget your clients’ needs and this can be seen by the client.

You need to demonstrate the value to your client in your offer.

Seductive Marketing is about demonstrating this value is stages while asking a little of your prospect at each stage from COLD through to IDEAL CLIENT….

We are too eager to blast out all the information of our offering and not know if its being interpreted correctly and WHO is looking at it. We’re not chasing a general market and need to blast everyone. We need to be targetting a tighter group and hitting them with the right info to bring them forward a step and then another step…

Seductive Marketing… giving your clients what they want – ie: business success

talk to me

a companion piece to the January Maidsfield Market Leader Newsletter article “Marketing is part of the Sales Generation Process”

Marketing is misunderstood by so many.

Generating Sales involves many expertise from product definition, getting the message out there, generate leads, following up, getting the meetings, creating the opportunity to win the business and ultimatly getting the sale.

This is Marketing and Sales. It is part of the same process. There is much more to Marketing and also to Sales, but it does come down to generating more sales…

This is a companion piece to an article in this the January Maidsfield Market Leader Newsletter.

January is tough to get through for many, the Monday of the year I suppose…

January to May is great – 5 months of straight run progress without holiday interference etc……

June-July-August – is drudgery in that its hard to get anything started and as hard to get anything else done….

September-November, the world comes back to life for a quick blast and then

starts to go nuts again for all of December…..

We must all understand the trials and cycles that affect business decisions in the clients business… seasonality, budgeting etc…