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Donagh Kiernan
Tenego Partnering
NSC Campus
Mahon
Cork, Ireland

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Recent Posts
Recent Commentors
  

Next Steps for the Industry – Newsroom.ie – interviews and more

Damien Mulley asked some very relevant questions to tease out my views on the Industry and IT@Cork and more…

see Newsroom.ie

I mentioned some of client companies in brief, Azotel, Decare Systems Ireland, Sigtec and Interactive Reporting. In the future, I will provide updated information on these and more tech companies I know of in the Munster area…..

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Date: December 13, 2005 | Filed under: Business Development, Industry Development

Just because you find it easy, doesnt mean you’re not delivering significant value

Many people and companies focus too much on capabilities and expertise they don’t have. They forget and take for granted the expertise they do have.

Your customers are the best people to find out the true value of what you do, even if you don’t charge for it.

I think its better you ask an experienced third party to do this for you. Surveys are OK but may not give the full picture. Ask someone to meet with key clients and talk to about why they do business with you.

In doing this for others (in the past), I would always ask

would your pay three times as much as you did?.

In one case in talking to 10 customers, 9 out 10 said yes.

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Date: December 13, 2005 | Filed under: Business Development, Product Management, Sales and Marketing
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